B.R. Cohn's Extra Virgin Olive Oil Fest

PARTNERING WITH RECIPE BLOGGERS TO DRIVE AWARENESS AND ENGAGE FOLLOWERS

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CHALLENGE: Drive additional awareness of the B.R. Cohn Extra Virgin Olive Oil festival among target audiences.

EXECUTION: Along with creating dedicated social posts to promote the festival pre-, during, and post-event, we partnered with two key recipe bloggers to develop two unique recipes utilizing B.R. Cohn’s EVOO to raise additional awareness of the brand.

  • Prior to the festival, influencers shared social content to help drive ticket sales of the event

  • Influencers created unique recipes utilizing both the brand’s EVOO and wine as a way to drive consideration of the brand’s products

  • Before, during, and after the festival we shared a steady drumbeat of original, owned channel content to keep the brand and festival top-of-mind for target audiences

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RESULTS: Owned social content promoting the festival and influencers’ content performed among the top for that month’s content. Influencers’ social posts hit target goals and help to drive consideration among their followers.

  • 3M potential impressions garnered from two influencers’ social posts

  • 2 unique blog posts, each featuring a dedicated recipe using B.R. Cohn’s Extra Virgin Olive Oil

  • A handful of high-quality images for brand use

Chandamheer Stacker